Can your Social Media Profile get you a job?


Finding a job in Uganda can turn out to be a nightmare if you are not doing it right; as such you need to sell yourself in every way possible. LinkmeUg caught up with Nicola Smith – Country Program Director Challenges World Wide – on how to take advantage of social media to reach employers.

First impressions

Nicola: First impressions matter both online and offline. If someone browsing over your public online presence for the first time finds you monotonous, offensive, or even just careless in your punctuation, that impression is going to stay with them.

Your digital foot print  

Nicola: If an employer looks at your Social Media – SM profile, what they find forms an impression of you even before they meet you.

The number of employers using SM to screen candidates is rising and more than 1 in 4 employers have said they found content online which prevented them from hiring a candidate or lead them to scolding an employee.

Selling yourself on SM

Nicola: Employers are watching, so polish up your presence and use it as a tool to help you get hired.

  • Do your research and be prepared.
  • Target the right interested parties.
  • Broadcast your advantages and strengths.
  • Have clear, concise and catchy information.
  • Provide details on your work and education history – but keep the reader engaged and excited.
  • Follow organisations you want to work for, share and engage in interesting content.

Where to post your profile

Nicola: LinkedIn is the world’s largest business-to-business professional network with more than 500 million members worldwide.

Just like selling a product, building and promoting yourself as a brand is important so you can use LinkedIn to create your own personal brand to stand out in the job market.

A winning profile

  • Remain professional.
  • Check your privacy settings.
  • Follow organizations you are want to work for and job sites.
  • Post, like and repost content you are passionate about that clearly shows what you are interested in.
  • Comment on discussions, current events and topical issues related to your skills or interest areas
  • If you have a blog you can link to that on your Twitter account to further market yourself and your skills.

Today, many companies are posting jobs online so let your presence there count.



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